Omaha Productions & Abandon Editorial Team Up For Bush’s Beans Latest Campaign

Bush’s Beans is back with a four-spot campaign via Carmichael Lynch and Omaha Productions, edited by Abandon Editorial’s Michael Papavero. The four-spot series showcases brand ambassador Peyton Manning alongside the beloved duo, Jay Bush and his sidekick Duke the talking dog. As they travel via scooter, plane, and rideshare, they humorously demonstrate how Bush’s Beans can complement every meal and occasion. Directed by Crobin Leo, the campaign encapsulates the signature humor of Bush’s Beans, delivering a lighthearted message that emphasizes, “Bush’s Beans make it a meal.” 

Michael Papavero led the editing team at Abandon Editorial, noting the seamless collaboration that brought the bright and playful energy of the project to life. “This year, we pushed the comedy further while staying true to the brand,” he shared, reflecting on the challenge of fitting the entire journey into concise 15 to 30-second spots. Executive Producer Forrest Davis praised the teamwork, stating that the production turned complex creative ideas into a cohesive and entertaining campaign. With a focus on fun and collaboration, this project is a testament to the collective effort of all involved in making it a memorable celebration of Bush’s signature charm.