Driving Emotion and Nostalgia in BMW’s Road Home Sales Event Campaign

Abandon Editorial helps bring festive and heartfelt nostalgia to BMW’s Road Home Sales Event campaign with two new spots, “Not Yet” and “Recreating” via agency Goodby Silverstein & Partners. Edited by Edward Khoma and Joaquin Machado, these commercials showcase BMW’s i4, X3, and X5 models as the ideal vehicles for creating lasting memories during the festive season. "Not Yet" captures the holiday spirit as a family ride unfolds with playful anticipation, building up to a magical moment filled with Christmas lights and the familiar sounds of “Jingle Bell Rock.”

In "Recreating," a family revisits cherished past road trips through nostalgic photos, leading to a surprise journey to a beloved location. This touching narrative emphasizes the role of BMW vehicles in bridging generations and fostering shared experiences. Edward Khoma shared his enthusiasm about the project, highlighting the unique storytelling aspect of the vehicles as characters that facilitate meaningful journeys. The collaboration with Goodby Silverstein & Partners continues to reflect Abandon's commitment to bringing creative visions to life.