Abandon Editorial Celebrates Official Launch

Jonny Mass, Edward Khoma

Abandon Editorial, a Los Angeles-based creative editorial studio founded by Managing Partner Jonny Mass and Co-Founder/Editor Edward Khoma, announced its official launch. Established from a longstanding collaboration between the two creative forces, the studio is rooted in a shared passion for storytelling and a commitment to building a streamlined, people-first approach to the post-production process. “Our focus is the art of story pure and simple, and making the journey of that process easy to navigate and impactful,” shares Mass, emphasizing the importance of shared ideas and meaningful connections. The studio fosters a nurturing environment that empowers artists and champions creativity, ensuring that clients and partners feel welcomed and valued throughout the production process.

With a roster of talented editors, including Joaquin Machado, Matt Osborne, Michael Papavero, and Val Thrasher, Abandon Editorial is committed to high-impact storytelling and partnership. Editors at Abandon bring diverse perspectives and extensive experience from campaigns for major brands like Nike, Apple, and Disney. From its vibrant space in West Hollywood, the team emphasizes a hyper-streamlied process through early integration of editors with production partners and agencies. Joana Hall, Abandon’s Executive Producer, accentuates the team’s philosophy of leaving egos at the door and prioritizing great storytelling.