Kindness Doesn’t Mean Lowering the Bar; It Means Raising It

Jonny Mass, Edward Khoma

Abandon Editorial’s co-founders, Edward Khoma and Jonny Mass, discuss their journey from friends to creative collaborators to business leaders. “Kindness doesn’t mean lowering the bar, it means raising it,” says Edward. The duo, whose collaboration spans years, emphasizes the essential relationship between directors and editors, rooted in trust and open communication. Their studio is designed to nurture creativity and support its team, ensuring that every project, regardless of size, receives the same attention and care. With a shared commitment to emotionally resonant storytelling, Abandon Editorial aims to simplify the creative process while delivering high-quality content for clients. 

Jonny and Edward’s journey began with a mutual passion for filmmaking, leading them to collaborate on a variety of projects before establishing their studio. Reflecting their strong partnership, the company fosters a culture of kindness and collaboration, with a mission to elevate the storytelling experience. They believe that when directors and editors align from the beginning, from storyboarding to refining structure, it results in stronger narratives. Their dedication to maintaining this process ensures that every project not only meets but exceeds expectations, reinforcing their commitment to quality, creativity, and kindness in the industry.